Robert Hartline
Entrepreneur & Founder, Music City Work Club
Next Level Healing·September 9, 2026·59 min·2 min read
He Built a $100M Business by Learning to Get Out of the Way
With Robert Hartline
In this episode
How did Robert Hartline go from selling phones from his car to a $100M business? It wasn't just strategy—it was breathwork, manifestation, sobriety, and learning to stop firefighting to finally become the fire chief.
Featured book
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Traction
by Robert Hartline
Show notes
Robert Hartline, entrepreneur, EOS implementer, and founder of Music City Work Club, joins Dr. Tara Perry to share how he went from selling cell phones out of the trunk of his car to building a company with over $100 million in sales — and then walked away to live in Costa Rica while it kept running. This isn't just a business story. It's a story about breathwork, manifestation, sobriety, armed robberies, and what happens when an entrepreneur finally stops firefighting long enough to become the fire chief.
Robert breaks down the frameworks, mindset shifts, and inner work that made sustainable success possible — and why love, not strategy, is the most important thing any entrepreneur can master.
Key takeaways
- [15:50] The moment Robert realized he was a firefighter in his business, not a leader, was watching a real fire chief stand back and observe.
- [19:56] Do the work you love, with the people you love. Robert calls this the formula for heaven, and its opposite the formula for unnecessary suffering.
- [28:54] Robert scaled fast by teaching his team one thing: that caring about people is a skill, and it's the only skill that actually drives sales.
- [34:13] After being robbed in Costa Rica, Robert's activated nervous system unconsciously manifested more theft until breathwork helped him see the pattern.
- [39:04] Breathwork became Robert's primary tool for shifting his state out of fear, guilt, or creative blocks in under 10 minutes.
- [49:55] Robert built Music City Work Club first in his mind during a breathwork session—two years before it existed as a physical building.
Transcript
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